L'ADN
L'ADN
L'ADN
[OVERVIEW]
L'ADN is a media outlet that deciphers emerging trends and society changes to better understand the world of tomorrow. Famous for its unique quarterly printed magazine with a polished design, it has establish a strong visual identity that sets it apart in the media landscape.
For an academic project, I was assigned to redesign the magazine's website.
[TYPE]
Academic project
[SCOPE]
UX Design
UI Design
[TIMELINE]
Apr 2022
[OVERVIEW]
L'ADN is a media outlet that deciphers emerging trends and society changes to better understand the world of tomorrow. Famous for its unique quarterly printed magazine with a polished design, it has establish a strong visual identity that sets it apart in the media landscape.
For an academic project, I was assigned to redesign the magazine's website.
[TYPE]
Academic project
[SCOPE]
UX Design
UI Design
[TIMELINE]
Apr 2022
[OVERVIEW]
L'ADN is a media outlet that deciphers emerging trends and society changes to better understand the world of tomorrow. Famous for its unique quarterly printed magazine with a polished design, it has establish a strong visual identity that sets it apart in the media landscape.
For an academic project, I was assigned to redesign the magazine's website.
[TYPE]
Academic project
[SCOPE]
UX Design
UI Design
[TIMELINE]
Apr 2022
The brief
The brief
As the world increasingly digitizes, it's crucial for brands to adapt. Despite L'ADN's recognition for its unique and distinctive magazine, its current website fails to convey the visual identity.
As the world increasingly digitizes, it's crucial for brands to adapt. Despite L'ADN's recognition for its unique and distinctive magazine, its current website fails to convey the visual identity.
The solution
The solution
To solve this brief, I was assigned to redesign the website by translating the magazine's visual identity into a digital format while encouraging visitors to purchase the magazine edition.
To solve this brief, I was assigned to redesign the website by translating the magazine's visual identity into a digital format while encouraging visitors to purchase the magazine edition.
The process
The process
Over the course of a week, I produced various deliverables, which included a benchmark, a user journey, a moodboard, and lo-fi and hi-fi wireframes with an interactive prototype.
Over the course of a week, I produced various deliverables, which included a benchmark, a user journey, a moodboard, and lo-fi and hi-fi wireframes with an interactive prototype.
The process
Conclusion
Conclusion
Reflection
Despite the tight schedule, I enjoyed working on this project. The uniqueness of the brief presented challenges that enhanced my creative process under pressure, enabling me to deliver a result that met the project's goals.
Despite the tight schedule, I enjoyed working on this project. The uniqueness of the brief presented challenges that enhanced my creative process under pressure, enabling me to deliver a result that met the project's goals.